What is GreenEarth dry cleaning?
To truly appreciate the GreenEarth difference, it's important to first understand the basics of dry cleaning. Dry cleaning is so called because it does not use water. It still involves a washing-like machine called - that's right - a dry cleaning machine, but instead of water being pumped into the drum and the garments being 'washed' in water, a solvent is used instead. Traditionally, dry cleaning is performed in a solvent called percholorethylene, but modern solvents also include hydrocarbon and K4. So how is GreenEarth dry cleaning different? Well, the GreenEarth Cleaning process uses liquid silicone in place of petrochemicals. Liquid silicone is simply sand, but in a liquefied state.
What makes GreenEarth environmentally friendly?
Silicone is non-hazardous and non-toxic to the environment. When released to the environment, it safely breaks down into the three natural elements it is made from: sand (SiO2) and trace amounts of water and carbon dioxide, which means it is safe for the air, water and soil.
GreenEarth is safe for people too. If you wanted to, you could safely rub it on your skin. In fact you probably already do. Liquid silicone is the base ingredient in many everyday shampoos, conditioners and lotions.
How does all this benefit my clothes?
Because clothes cleaned the GreenEarth way aren’t bathed in perc or other petrochemical solvents, they come back fresh and clean without unpleasant “dry cleaning” odour. GreenEarth is also very gentle on clothes. You can actually see and feel the difference it makes. Colors don’t fade and whites don’t gray or yellow the way they do in traditional dry cleaning, even after repeated cleaning. Everything feels better too. Fabrics are smooth and silky, and woolens feel soft and supple again.
Liquid silicone is chemically inert, meaning it doesn’t chemically react with fabric fibers. It just carries the detergent to your clothes and gently carries away the dirt and oil. It also is very light in weight and has a very low surface tension, allowing it to gently penetrate fabric fibers and rinse away dirt in a way that water or perc cannot, so it cleans without being abrasive or aggressive, leaching dyes or damaging trims. That’s why it is such a safe and effective green cleaner for even the most delicate garments–beads, delicate lace, silk, cashmere, you name it–with GreenEarth, there’s nothing to worry about. And, unlike many other cleaning methods, GreenEarth won’t cause shrinkage.